Fundraising Advisor Helps Zoe Foods Prez

Zoe Foods founder and president Tori Stuart tells Entrepreneur magazine readers how she is staying focused on running her business by outsourcing the fund raising process as she seeks $3 million to fuel the growth of her $2 million natural foods company. “As a small company owner, I find raising capital is a big time-sink,” Stuart says. “And nobody’s going to do my job if I’m raising money.” Patrick Vaughan of Triarch Capital Partners concurs with Stuart: “It’s a significant distraction to raise money yourself. Once you publish your numbers to a prospective investor, they’ll start tracking how you do. That’s the wrong time to stub your toe.” An investment banking advisor can help a small business owner complete or polish a “deal book”, create a “data room”, help decide whether the money raised should be equity or debt, and help price the deal.