Realistic projections for market size and share are the building blocks of believable budgets and plans for your business.
A lot goes into making an estimate of resources required to grow a business, including understanding cost of goods sold/cost of services by channel, incremental marketing/sales cost, staffing increases, and potential working capital increases for accounts receivable and inventory
There are many different ways a business can try to achieve growth, and choosing the best course requires both financial and strategic understanding of the potential outcomes.
Investors want succinct answers to these questions: what need does your product/service meet, why will customers choose your offering over the competitions’, how will you make money selling your product or service, and how will they achieve a return on their investment in your business.
