Competitive Analysis

One key to maximum success is knowing your competition. Yet many businesses don’t seem to know everything they should about their competitors.

The good news is that we’ve found that many businesses have a lot more knowledge about their competition than they realize.

Incredible amounts of valuable information about key competitors reside within the sales, engineering and purchasing functions of many organizations. If this is not properly leveraged, flawed or misinformed strategic decisions can result.

We have an approach to competitive analysis that:

• Taps into knowledge about competitors residing in your own organization.
• Seeks additional key pieces of information to build or confirm your assumptions about competitors’ strengths, weaknesses and strategies.
• Uses these new competitive insights to validate (or improve) your organization’s existing strategic and operational plans.
• Demonstrates the value of competitive analysis to your organization, motivating greater ongoing focus on competitors.

We have extensive experience doing competitive analyses that have lead to improved senior management decisions, including:

• Business Restructurings/turnarounds
• Acquisitions
• Divestitures
• Joint Ventures
• Strategic Supplier Alliances
• Business Development
• Goal Setting