One key to maximum success
is knowing your competition. Yet many businesses don’t seem to know
everything they should about their competitors.
The good news is that we’ve
found that many businesses have a lot more knowledge about their competition
than they realize.
Incredible amounts of valuable
information about key competitors reside within the sales, engineering
and purchasing functions of many organizations. If this is not properly
leveraged, flawed or misinformed strategic decisions can result.
We have an approach to competitive
analysis that:
- Taps into knowledge about competitors residing in your
own organization.
- Seeks additional key pieces of information to build
or confirm your assumptions about competitors’ strengths, weaknesses
and strategies.
- Uses these new competitive insights to validate (or
improve) your organization’s existing strategic and operational
plans.
- Demonstrates the value of competitive analysis to your
organization, motivating greater ongoing focus on competitors.
We have extensive experience
doing competitive analyses that have lead to improved senior management
decisions, including:
- Business Restructurings/turnarounds
- Acquisitions
- Divestitures
- Joint Ventures
- Strategic Supplier Alliances
- Business Development
- Goal
Setting
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